Aarhus University Seal / Aarhus Universitets segl

Consumers and food

Consumer behaviour and choice
Marketing and marketing communication
Sustainability marketing    
Food waste and consumer behaviour
Healthy food choice and healthy eating behaviour
Organic food markets and marketing

Jessica Aschemann-Witzel
MAPP Centre
Mail: jeaw@mgmt.au.dk 
Phone: +45 93508332

Consumer behaviour
Market communication
Branding 
Barriers and facilitators for healthy eating

Tino Bech-Larsen
MAPP Centret
Mail: tib@mgmt.au.dk
Phone: +45 24222592

Consumer behavior and food choice
Cross-cultural marketing 
Family decisions and children's influence

Karen Brunsø
MAPP Centre
Mail: kab@mgmt.au.dk
Phone: +45 20402350

Branding
Brand performance and loyalty
Healthy eating behaviour
Packaging and labeling research
Market modeling

Polymeros Chrysochou
MAPP Centre
Mail: polyc@mgmt.au.dk 
Phone: +45 27975243

Animal welfare in a value chain perspective
Food retailing
Local food production
Standards and third-party certification
Value chain collaboration

Lars Esbjerg
MAPP Centre
Mail: lae@mgmt.au.dk

Consumer behaviour
User-driven new product development
Customer relationship management
Food marketing, healthy eating

Klaus G. Grunert
MAPP Centre
Mail: klg@mgmt.au.dk
Phone: +45 40385319 

Families and children as consumers
Sustainable consumption: energy saving, buying "green" products, waste disposal 
Food and healthy eating

Alice Grønhøj
MAPP Centre
Mail: alg@mgmt.au.dk 
Phone: +45 61779697

Digital marketing
E-commerce/M-commerce
Consumer behaviour
Consumer neuroscience

Marco Hubert
MAPP Centre
Mail: mah@mgmt.au.dk

Consumer behaviour
Co-creation
User-driven product development
Food marketing
Online food communities

Lina Jacobsen
MAPP Centre
Mail: linaj@mgmt.au.dk 
Phone: +45 87166095

Consumers' price information processing 
Consumer research

Birger Boutrup Jensen 
MAPP Centre
Mail: bbo@mgmt.au.dk
Phone: +45 87165401

Consumer behaviour and food choice 
Health claims and health in food choices
Food waste in households
Integrating consumer insights in food innovation

Liisa Lähteenmäki 
MAPP Centre
Mail: liisal@mgmt.au.dk
Phone: +45 51490930 

Consumer psychology
Judgment and decision making
Eye tracking

Jacob Lund Orquin
MAPP Centre
Mail: jalo@mgmt.au.dk

Consumer behaviour
Healthy eating
Families and adolescents as consumers
Organic food
Social media marketing

Susanne Pedersen
MAPP Centre
Mail: suspe@mgmt.au.dk
Phone: +45 29933928

Consumer behaviour 
Behavioural pricing 
Experiments 
Eye tracking 
Scanner panel data analysis

Anne Peschel
MAPP Centre
Mail: peschel@mgmt.au.dk
Phone: +45 87165406

Organic food 
Eco-labelling 
Recycling  

John Thøgersen
MAPP Centre
Mail: jbt@mgmt.au.dk
Phone: +45 26858167