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Inaugural Workshop: A Perfect Meal, The Multisensory Science of Food and Eating

A seminar on the multisensory nature of food and eating, including sensory, consumer and marketing perspectives and their synergy with the experimental psychologists view. Inaugural lecture by Aarhus University's Affiliated Professor Charles Spence, University of Oxford, United Kingdom.

Info about event

Time

Thursday 22 January 2015,  at 13:00 - 17:00

Location

AU Food, Kirstinebjergvej 10, 5792 Aarslev, Canteen

Speakers:

13.00-13.15:  Welcome Michelle Williams – Head of Department AU-FOOD
-A sensory experimental psychologist at Department of Food Science

13.15-13.45:  Sensory Science Perspective: The Mind and Mouth in multisensory food perception – Tell me what you eat, and I will tell you what you are.
Professor Derek V. Byrne  – Professor and science team leader, Food Metabolomics and Sensory Science, Department of Food Science, Aarhus University, Denmark

13.45-14.15: Consumer Market-perspective - The proof of the pudding is not only in the eating: Changes in the perception of food quality.
Professor Klaus Grunert – Head of MAPP centre, Department of Business Administration, Aarhus University.

14.15- 14.30: Break

14.30-15.15: Psychological perspective: Inaugural Lecture Gastrophysics: The New Science of the Table: A Sensory Experimental Psychologists view
Professor Charles Spence – Affiliated Professor Department of Food Science, University of Aarhus, Professor and Head of Cross Modal Lab University of Oxford, United Kingdom

15.15-15.30: Discussion debate forum with the speakers

15.30-16.30: Reception

 

Click here to see the invitation